Social Media Marketing for Small Businesses - Small business marketing, Social media marketing, Social media strategy

Social Media Do’s and Don’ts Every Small Business Needs to Know

Is your social media strategy helping your business grow or holding it back?
 
It’s easy to fall into the habit of posting just to stay active without a clear plan, consistent engagement, or meaningful results. The truth is, more posts doesn’t mean more sales, and making the wrong moves can actually hurt your online presence.
 
Fixing it doesn’t require a marketing degree or spending hours online. You just need the right strategy and that’s exactly what we’re diving into today.
 
In this episode, I’m sharing the biggest social media mistakes small business owners make, what to stop doing right now, and how to create a powerful content plan that supports real business growth.
 
You’ll learn:
What not to do on social media if you want to build trust and attract real customers
The easiest way to improve customer engagement and boost your algorithm reach
Why a consistent posting schedule for social media makes a bigger difference than you think
How to create high quality content that drives sales (even without paid ads)
Simple strategies to turn your followers into clients with social media marketing for small business
How to build a smart, sustainable social media strategy that works (even if you’re short on time)
If you're tired of guessing what works and ready to make social media marketing for small business simple (and fun again!), this episode is for you.
 
Grab your coffee and let’s map out a content strategy that’s smart, simple, and gets your business moving in the right direction.
 
With all my support,
Chey
 
Need help creating a FREE social media strategy + set your accounts up to convert followers to customers? Download your FREE "Social Media Conversion Checklist" here: https://cleymansocialmedia.myflodesk.com/conversionchecklist
 
Links and Resources:
Join the "Social Growth Lab" for just $47 today! https://thecleymans.thrivecart.com/the-social-media-growth-lab-membership/
Ready to make social media work for you? Book your $97 personalized social media audit here: https://thecleymans.thrivecart.com/social-media-audit/
Follow me for more social media tips:
Instagram: https://www.instagram.com/cleymansocial.media/
      https://www.instagram.com/theenergizedmamaco
Facebook: https://www.facebook.com/cheyannecleyman/
Have a question or want to chat? Contact me here: hello@cleymansocial.media
 
Subscribe & ReviewLove this episode? Don’t forget to hit subscribe and leave a review on Apple Podcasts! Your feedback helps us reach more small business owners who need these tips.

Why Your Social Media Isn’t Converting And How Influencer Marketing Can Help

Is influencer marketing just for big companies with huge budgets? 
 
Micro-influencers often have higher engagement and stronger trust with their audience, making them a powerful tool for brand growth. The best part? You don’t need a massive budget to see real results, you just need the right strategy. 
 
Engagement matters more than follower count, and the right influencer collaboration can bring in real customers, not just likes. 
 
In this episode, I’m breaking down how micro-influencers can help your brand grow, without breaking the bank. I’ll show you how to find and work with the perfect influencers to build brand awareness, increase social media engagement, and drive sales with a smart social media strategy.
 
In this episode, you’ll learn:
 
Why micro-influencers are more valuable than big influencers for small businesses
How to find the right influencer for your brand (without wasting time on the wrong ones)
The best engagement strategies to make influencer marketing actually work 
How to approach and collaborate with influencers without sounding salesy
Simple ways to track your ROI and brand growth from influencer partnerships
A content marketing strategy that turns followers into paying customers
 
Whether you're new to influencer marketing or looking to refine your digital marketing for small businesses, this episode is packed with actionable tips to help you grow.
Hit play now and learn how to make influencer marketing work for your small business.
 
With all my support,
Chey
 
Need help creating a FREE social media strategy + set your accounts up to convert followers to customers? Download your FREE "Social Media Conversion Checklist" here: https://cleymansocialmedia.myflodesk.com/conversionchecklist
Links and Resources:
Join the "Social Growth Lab" for just $47 today! https://thecleymans.thrivecart.com/the-social-media-growth-lab-membership/
Ready to make social media work for you? Book your $97 personalized social media audit here: https://thecleymans.thrivecart.com/social-media-audit/
Follow me for more social media tips:
Instagram: https://www.instagram.com/cleymansocial.media/
      https://www.instagram.com/theenergizedmamaco
Facebook: https://www.facebook.com/cheyannecleyman/
Have a question or want to chat? Contact me here: hello@cleymansocial.media
 
Subscribe & ReviewLove this episode? Don’t forget to hit subscribe and leave a review on Apple Podcasts! Your feedback helps us reach more small business owners who need these tips.

How to Make the Algorithm Love Your Content Even With a Small Following!

If you've ever wondered why social media engagement matters or how it actually helps with business growth, this episode is for you! 
Today, we’re diving deep into social media strategy, breaking down why the social media algorithm favors engagement and how you can use it to boost your brand awareness. Whether you're a small business owner, coach, or real estate pro, these strategies will help you create a content strategy that sparks conversations and drives real results.
Here’s what you’ll learn:
Why customer engagement is the secret to building trust and increasing sales
How the social media algorithm works and why engagement boosts visibility
Simple ways to encourage more likes, shares, and comments
The power of personal storytelling and how it sets your brand apart
Actionable steps to increase audience interaction starting today
I’m sharing real-life examples, quick-win strategies, and my favorite engagement-boosting techniques. So, grab your notebook, hit play, and let’s make social media work for YOU!
 
With all my support,
Chey
 
Need help creating a FREE social media strategy + set your accounts up to convert followers to customers? Download your FREE "Social Media Conversion Checklist" here: https://cleymansocialmedia.myflodesk.com/conversionchecklist
Links and Resources:
Join the "Social Growth Lab" for just $47 today! https://thecleymans.thrivecart.com/the-social-media-growth-lab-membership/
👉 Ready to make social media work for you? Book your $97 personalized social media audit here: https://thecleymans.thrivecart.com/social-media-audit/
👉 Follow me for more social media tips:
Instagram: https://www.instagram.com/cleymansocial.media/
          https://www.instagram.com/theenergizedmamaco
Facebook: https://www.facebook.com/cheyannecleyman/
👉 Have a question or want to chat? Contact me here: hello@cleymansocial.media
 
Subscribe & ReviewLove this episode? Don’t forget to hit subscribe and leave a review on Apple Podcasts! Your feedback helps us reach more small business owners who need these tips.

Stop Fighting the Algorithm! The Smart Way to Grow Your Business in 2025

Struggling with the ever-changing social media algorithm? Feeling like your content just isn’t getting seen?
 
I get it! But instead of working against the algorithm, 2025 is all about leveraging a social media strategy that makes it work for you.
 
In this episode, I’ll break down what recent algorithm updates mean for your content, how to use engagement metrics to your advantage, and why platforms are prioritizing authentic, relatable posts more than ever. Plus, I’ll share key social media trends that will help your small business marketing thrive in 2025.
 
Here’s what you’ll learn:
How the social media algorithm actually works
The best ways to boost engagement using video marketing and short-form video content
Why consistency beats perfection in your social media strategy
Key social media trends that will keep your brand ahead
 
If social media feels like a guessing game, this episode will give you clarity and actionable steps. Grab your coffee, hit play, and let’s make social media work for you! 
With all my support,
Chey
Need help creating a strategy? Book a $97 Social Media Audit, and my team will give you tailored tips to maximize your results.
 
Links and Resources:👉 Ready to make social media work for you? Book your audit here: https://thecleymans.thrivecart.com/social-media-audit/
👉 Follow me for more social media tips:
Instagram: https://www.instagram.com/cleymansocial.media/
          https://www.instagram.com/cheyannecleyman
Facebook: https://www.facebook.com/cheyannecleyman/
👉 Have a question or want to chat? Contact me here: hello@cleymansocial.media
 
Subscribe & ReviewLove this episode? Don’t forget to hit subscribe and leave a review on Apple Podcasts! Your feedback helps us reach more small business owners who need these tips.

Too Busy for Social Media? Automate Everything With These Scheduling Tools

Ever feel like social media is taking up way too much of your time?
 
Managing posts, engaging with followers, and tracking analytics can feel like a full-time job, but the right marketing tools for small businesses can change that.
 
In this episode, I’m sharing the best social media content planning and automation tools to help you work smarter, not harder!
 
Here’s what you’ll learn:
How to automate social media posts so you’re not glued to your phone.
The top scheduling tools that make content planning easy.
Social media engagement tools to help you connect with your audience effortlessly.
The best marketing tools for small businesses to streamline your workflow.
Audience engagement strategies that actually build relationships (not just likes).
 
If you want to streamline posting, connect with your audience, and track results, hit play and make social media easier!
 
With all my support,
Chey
Need help creating a strategy? Book a $97 Social Media Audit, and my team will give you tailored tips to maximize your results.
 
Links and Resources:👉 Ready to make social media work for you? Book your audit here: https://thecleymans.thrivecart.com/social-media-audit/
👉 Follow me for more social media tips:
Instagram: https://www.instagram.com/cleymansocial.media/
          https://www.instagram.com/cheyannecleyman
Facebook: https://www.facebook.com/cheyannecleyman/
👉 Have a question or want to chat? Contact me here: hello@cleymansocial.media
Subscribe & ReviewLove this episode? Don’t forget to hit subscribe and leave a review on Apple Podcasts! Your feedback helps us reach more small business owners who need these tips.

How to Build an Engaged Online Community That Grows Your Business

Ever wish your followers would do more than just like your posts? 
 
What if they became your biggest cheerleaders, sharing your content, recommending your business, and showing up regularly because they feel like they’re part of something bigger?
 
In this episode, we’re talking all about building an online community that actually helps your business grow. No more fake followers, no more paying for likes, just real connections with people who love what you do! 
 
I’ll break down:
Why building a community matters – How it helps with brand loyalty, organic growth, and valuable customer feedback.
How to create a strong community – From defining your purpose to picking the right platform (Facebook Groups, Instagram, LinkedIn, etc.).
What to post to keep people engaged – Content ideas that make your audience feel valued and excited to participate.
How to stay consistent – Easy ways to interact with your community without spending hours online.
Pro tips for keeping your community growing – How to encourage conversations, set the right tone, and celebrate your audience.
 
By the end of this episode, you’ll have one simple step to start building your community today!
 
If you’re ready to turn your social media followers into loyal fans, hit play and let’s dive in! 
 
With all my support,Chey
Need help creating a strategy? Book a $97 Social Media Audit, and my team will give you tailored tips to maximize your results.
 
Links and Resources:👉 Ready to make social media work for you? Book your audit here: https://thecleymans.thrivecart.com/social-media-audit/
👉 Follow me for more social media tips:
Instagram: https://www.instagram.com/cleymansocial.media/
          https://www.instagram.com/cheyannecleyman
Facebook: https://www.facebook.com/cheyannecleyman/
👉 Have a question or want to chat? Contact me here: hello@cleymansocial.media
 
Subscribe & ReviewLove this episode? Don’t forget to hit subscribe and leave a review on Apple Podcasts! Your feedback helps us reach more small business owners who need these tips.

Stop Wasting Money! The Smart Way to Run Social Media Ads on a Budget

Not sure if Facebook and Instagram ads are worth the money? I hear you!
 
In this episode, I’m breaking down exactly how to run social media ads without wasting your budget, even if you only have $5 a day to spend!
 
You'll learn:
Why social media ads work (even for small businesses!)
4 simple steps to create your first ad
How to target the right audience to get real results
The secret to maximizing a small budget with smart strategies
Why your social media profile needs a glow-up before running ads
 
I’ll also share a real-life example of a coffee shop that increased foot traffic by 30% with just a $50 ad campaign, proof that you don’t need a huge budget to see results!
 
Ready to grow your business with smart, cost-effective social media ads? Hit play now!
 
With all my support,Chey
Need help creating a strategy? Book a $97 Social Media Audit, and my team will give you tailored tips to maximize your results.
 
Links and Resources:👉 Ready to make social media work for you? Book your audit here: https://thecleymans.thrivecart.com/social-media-audit/
👉 Follow me for more social media tips:
Instagram: https://www.instagram.com/cleymansocial.media/
          https://www.instagram.com/cheyannecleyman
Facebook: https://www.facebook.com/cheyannecleyman/
👉 Have a question or want to chat? Contact me here: hello@cleymansocial.media
 
Subscribe & ReviewLove this episode? Don’t forget to hit subscribe and leave a review on Apple Podcasts! Your feedback helps us reach more small business owners who need these tips.

How to Use Instagram Reels to Grow Your Small Business

Feeling like social media is just another thing on your never-ending to-do list? 
I hear you! 
But what if I told you that Instagram Reels could be the easiest (and most fun) way to boost your small business marketing, connect with more customers, and drive real results? 
In this episode, I’m breaking down exactly how to use Instagram Reels to build brand awareness, increase social media engagement, and grow your business, without spending hours filming or needing fancy equipment.
Here’s what you’ll learn in this episode:
Why Instagram Reels get 22% more engagement than regular posts (and how to use that to your advantage).
The 3 key ingredients of a great Reel that stops the scroll and gets views.
Easy Instagram marketing ideas you can use right now to attract more customers, even if you’re new to Reels.
How to batch-create content so you’re not stressing about posting every day.
The biggest mistakes small businesses make with Reels and how to avoid them.
If you’re ready to turn your social media strategy into a real growth tool, this episode is for you! 
Let’s make social media growth happen!
 
With all my support,Chey
Need help creating a strategy? Book a $97 Social Media Audit, and my team will give you tailored tips to maximize your results.
 
Links and Resources:👉 Ready to make social media work for you? Book your audit here: https://thecleymans.thrivecart.com/social-media-audit/
👉 Follow me for more social media tips:
Instagram: https://www.instagram.com/cleymansocial.media/
          https://www.instagram.com/cheyannecleyman
Facebook: https://www.facebook.com/cheyannecleyman/
👉 Have a question or want to chat? Contact me here: hello@cleymansocial.media
 
Subscribe & ReviewLove this episode? Don’t forget to hit subscribe and leave a review on Apple Podcasts! Your feedback helps us reach more small business owners who need these tips.

Vanity Metrics Are Killing Your Growth! Here's What to Focus On Instead

Today I want to talk to you about something that can make a huge difference in your small business: social media metrics. If you’ve ever felt lost trying to figure out what numbers actually matter, you’re not alone. The good news? I’ve got you covered!
 
In this episode, we’re diving into the numbers that actually matter on social media. Forget about vanity metrics like likes and followers, they might look good, but they don’t help your business grow. Instead, I’ll teach you how to focus on valuable metrics that drive real results.
 
Here’s what you’ll learn in this episode:
The difference between vanity metrics and valuable metrics (and why the latter is your new best friend).
4 key metrics every small business should track: engagement rate, website clicks, conversions, and reach.
Simple tools and strategies to track your social media analytics without feeling overwhelmed.
How to use these numbers to create smarter content and grow your business.
 
Plus, I’ll give you an actionable challenge to pick one metric to focus on this month, because small, consistent steps lead to big wins.
 
Let’s turn your social media into a powerful tool for measurable growth. Tune in now!
With all my support,Chey
 
Need help creating a strategy? Book a $97 Social Media Audit, and my team will give you tailored tips to maximize your results.
Links and Resources:👉 Ready to make social media work for you? Book your audit here: https://thecleymans.thrivecart.com/social-media-audit/
👉 Follow me for more social media tips:
Instagram: https://www.instagram.com/cleymansocial.media/
          https://www.instagram.com/cheyannecleyman
Facebook: https://www.facebook.com/cheyannecleyman/
👉 Have a question or want to chat? Contact me here: hello@cleymansocial.media
Subscribe & ReviewLove this episode? Don’t forget to hit subscribe and leave a review on Apple Podcasts! Your feedback helps us reach more small business owners who need these tips.

Save Time on Social Media: 3 Automation Tips That Work

Feeling overwhelmed by social media? You're not alone! 
 
In this episode, I’m sharing my best tips for social media automation in a way that saves you time and keeps your brand feeling personal and authentic. Whether you’re a wellness coach, boutique hotel owner, or a vacation tour operator, this episode is packed with actionable advice to help you make social media work for you.
 
Here’s what you’ll learn:
Why consistency is key to building trust on social media (and how automation helps).
What you can automate—from scheduling posts to creating content templates.
Simple tools that make social media easier, like Canva and Later.
How to stay authentic while automating, so your audience still feels connected.
A 3-step workflow to streamline your social media strategy starting this week.
 
I’ll also share real-life examples and a challenge to help you put these ideas into action right away.
 
Ready to save time and grow your business on social? Tune in now and let’s make it happen!
 
With all my support,Chey
 
Need help creating a strategy? Book a $97 Social Media Audit, and my team will give you tailored tips to maximize your results.
Links and Resources:👉 Ready to make social media work for you? Book your audit here: https://thecleymans.thrivecart.com/social-media-audit/
👉 Follow me for more social media tips:
Instagram: https://www.instagram.com/cleymansocial.media/
          https://www.instagram.com/cheyannecleyman
Facebook: https://www.facebook.com/cheyannecleyman/
👉 Have a question or want to chat? Contact me here: hello@cleymansocial.media
Subscribe & ReviewLove this episode? Don’t forget to hit subscribe and leave a review on Apple Podcasts! Your feedback helps us reach more small business owners who need these tips.