Social Media Marketing for Small Businesses - Small business marketing, Social media marketing, Social media strategy

How to Boost Content Visibility and Audience Interaction in Just 10 Minutes a Day

Feel like you're always posting but still not getting much social media engagement?
A lot of people think the solution is to post more often. But here’s the thing… that’s not always true.
In this episode, I’m sharing simple, real-world engagement strategies that help you increase your post engagement and build meaningful social media interaction without creating extra content. Whether you're just getting started with small business social media or you've been at it for a while, these tips are easy to implement and actually work.
I’m breaking down practical engagement strategies to help you increase social media engagement without posting more. You’ll learn how 10 minutes of interaction before and after you post can boost content visibility, why responding to comments matters, and how to use Stories for better social media interaction. I’ll also cover starting genuine DMs, showing up in groups to support your small business social media efforts, and turning everyday audience interaction into sales.
This isn’t about doing more, it’s about doing what works. Tune in and take the pressure off your social media marketing strategy while still getting better results.
Let’s make your social media engagement more intentional and less overwhelming.
With all my support,
Chey
Struggling to Get Clients from Social Media? Start More Conversations with Ease with our free Engagement scripts.
Download here: https://kuleanaconnect.myflodesk.com/scripts 
Links and Resources:
Ready to make your social media work for you? Book your $97 personalized social media audit here: https://thecleymans.thrivecart.com/social-media-audit/ 
Follow me for more social media tips:
Instagram: https://www.instagram.com/kuleanaconnect https://www.instagram.com/theenergizedmompreneur Facebook:
https://www.facebook.com/cheyannecleyman/ 
Have a question or want to chat? Contact me here: Aloha@kuleanaconnect.comWww.kuleanaconnect.com Subscribe & Review
Love this episode? Don’t forget to hit subscribe and leave a review on Apple Podcasts! Your feedback helps us reach more small business owners who need these tips
 

Algorithm Updates Got Your Social Media Engagement Down? 10 Social Media Marketing Strategies To Increase Engagement

If you've noticed a drop in likes, comments, or reach lately, you're not the only one. A lot of small business owners are seeing the same thing and wondering what changed. The truth is, social media platforms have shifted how content gets seen, and what used to work isn’t always cutting it anymore.
In this episode, I’m talking about why your social media engagement might be down and what you can do to turn it around.
We’re diving into what’s really going on with the social media algorithm right now, especially with all the recent algorithm updates. If you're just getting started with small business social media or you've been showing up online for years, this episode shares clear steps to help you shift your social media strategy so it actually works in 2025.
I’ll walk you through what’s changed with the algorithm, how to use a strong call to action to get more audience interaction, and why consistency alone won’t cut it anymore. You’ll learn when to post, how to respond to comments in a way that boosts reach, and simple ways to refresh your content. I’ll also explain why showing up as a real person matters more than ever, and how to increase engagement with small and daily actions. These are realistic, tested engagement strategies you can use right now!
If you’ve been frustrated with your engagement lately, don’t stress. This episode is full of practical tips you can start using today. 
Let’s get your social media working with you again.
 
With all my support,
Chey
 
Need help creating a FREE social media strategy + set your accounts up to convert followers to customers? Download your FREE "Social Media Conversion Checklist" here: https://cleymansocialmedia.myflodesk.com/conversionchecklist
Links and Resources:
Join the "Social Growth Lab" for just $97 today! https://thecleymans.thrivecart.com/the-social-media-growth-lab-membership/
Ready to make social media work for you? Book your $97 personalized social media audit here: https://thecleymans.thrivecart.com/social-media-audit/
Follow me for more social media tips:
Instagram: https://www.instagram.com/cleymansocial.media/
      https://www.instagram.com/theenergizedmamaco
Facebook: https://www.facebook.com/cheyannecleyman/
Have a question or want to chat? Contact me here: hello@cleymansocial.media
 
Subscribe & ReviewLove this episode? Don’t forget to hit subscribe and leave a review on Apple Podcasts! Your feedback helps us reach more small business owners who need these tips

Social Media Engagement Starts With Your Captions! Here’s How to Get It Right

Your social media caption is your handshake. It’s your chance to start a conversation, build trust, and grow your business, one scroll-stopper at a time.
Here’s what most people miss: even the most helpful post can fall flat if your caption doesn’t connect. And when that happens your audience scrolls right past, missing the value you worked so hard to share.
In this episode, we’re digging into the heart of what makes a caption work. I’m sharing my go to engagement strategies for writing captions that feel like real conversations, not sales pitches. These are the same simple tweaks I use with clients to turn quiet posts into high-performing content that supports real small business growth.
We’ll talk about how to write social media hooks that stop the scroll, why a human tone matters more than polished language, and how to include a call to action that feels natural (not awkward or pushy). You’ll also learn how to create captions that support your overall customer engagement strategy without burning out or overthinking it.
In this episode, you’ll learn:
How to write stronger social media hooks that pull people in
Easy ways to sound more human and less “salesy”
How to use a conversational call to action to boost interaction
Why captions matter for your overall small business social media marketing strategy
Tips for how to create engaging content on social media with less effort
If your captions have been getting crickets, this episode will help you shift from posting to truly connecting.
So grab your coffee, hit play, and let’s write captions that spark conversation, build trust, and grow your business.
 
With all my support,
Chey
 
Need help creating a FREE social media strategy + set your accounts up to convert followers to customers? Download your FREE "Social Media Conversion Checklist" here: https://cleymansocialmedia.myflodesk.com/conversionchecklist
Links and Resources:
Join the "Social Growth Lab" for just $97 today! https://thecleymans.thrivecart.com/the-social-media-growth-lab-membership/
Ready to make social media work for you? Book your $97 personalized social media audit here: https://thecleymans.thrivecart.com/social-media-audit/
Follow me for more social media tips:
Instagram: https://www.instagram.com/cleymansocial.media/
      https://www.instagram.com/theenergizedmamaco
Facebook: https://www.facebook.com/cheyannecleyman/
Have a question or want to chat? Contact me here: hello@cleymansocial.media
 
Subscribe & ReviewLove this episode? Don’t forget to hit subscribe and leave a review on Apple Podcasts! Your feedback helps us reach more small business owners who need these tips.

Boost Your Organic Reach with These Shareable Content Tips

You don’t need to go viral to make an impact, you just need content people want to share. Because when your audience connects with what you’re posting, they’ll do the work for you. Sharing it, talking about it, and bringing new eyes to your business without you having to chase the algorithm.
 
In this episode, we're getting into the heart of what makes content shareable. I’m sharing simple, honest strategies that any small business can use to show up online in a way that truly connects.
 
We’ll talk about why shareable content is such a game-changer for your organic reach and social media growth. I’ll walk you through how to use emotion, relatability, value, and visuals to create posts that your audience wants to share. We’ll also chat about ways to build stronger audience connection, how to keep up with social media trends, and how to make your posts pop with a strong call to action (CTA).
 
In this episode, you’ll learn:
Why shareable content is essential for growing your reach and credibility
What makes content truly share-worthy (and how to apply it to your brand)
Simple, actionable ideas to kickstart your content creation today
 
Whether you're feeling stuck or just want fresh inspiration, this episode is packed with practical tips to help you turn your posts into powerful marketing tools.
 
So grab your coffee, hit play, and let’s make content that actually gets shared and brings results.
 
With all my support,
Chey
 
Need help creating a FREE social media strategy + set your accounts up to convert followers to customers? Download your FREE "Social Media Conversion Checklist" here: https://cleymansocialmedia.myflodesk.com/conversionchecklist
 
Links and Resources:
Join the "Social Growth Lab" for just $97 today! https://thecleymans.thrivecart.com/the-social-media-growth-lab-membership/
Ready to make social media work for you? Book your $97 personalized social media audit here: https://thecleymans.thrivecart.com/social-media-audit/
Follow me for more social media tips:
Instagram: https://www.instagram.com/cleymansocial.media/
      https://www.instagram.com/theenergizedmamaco
Facebook: https://www.facebook.com/cheyannecleyman/
Have a question or want to chat? Contact me here: hello@cleymansocial.media
 
Subscribe & ReviewLove this episode? Don’t forget to hit subscribe and leave a review on Apple Podcasts! Your feedback helps us reach more small business owners who need these tips.

Social Media Do’s and Don’ts Every Small Business Needs to Know

Is your social media strategy helping your business grow or holding it back?
 
It’s easy to fall into the habit of posting just to stay active without a clear plan, consistent engagement, or meaningful results. The truth is, more posts doesn’t mean more sales, and making the wrong moves can actually hurt your online presence.
 
Fixing it doesn’t require a marketing degree or spending hours online. You just need the right strategy and that’s exactly what we’re diving into today.
 
In this episode, I’m sharing the biggest social media mistakes small business owners make, what to stop doing right now, and how to create a powerful content plan that supports real business growth.
 
You’ll learn:
What not to do on social media if you want to build trust and attract real customers
The easiest way to improve customer engagement and boost your algorithm reach
Why a consistent posting schedule for social media makes a bigger difference than you think
How to create high quality content that drives sales (even without paid ads)
Simple strategies to turn your followers into clients with social media marketing for small business
How to build a smart, sustainable social media strategy that works (even if you’re short on time)
If you're tired of guessing what works and ready to make social media marketing for small business simple (and fun again!), this episode is for you.
 
Grab your coffee and let’s map out a content strategy that’s smart, simple, and gets your business moving in the right direction.
 
With all my support,
Chey
 
Need help creating a FREE social media strategy + set your accounts up to convert followers to customers? Download your FREE "Social Media Conversion Checklist" here: https://cleymansocialmedia.myflodesk.com/conversionchecklist
 
Links and Resources:
Join the "Social Growth Lab" for just $47 today! https://thecleymans.thrivecart.com/the-social-media-growth-lab-membership/
Ready to make social media work for you? Book your $97 personalized social media audit here: https://thecleymans.thrivecart.com/social-media-audit/
Follow me for more social media tips:
Instagram: https://www.instagram.com/cleymansocial.media/
      https://www.instagram.com/theenergizedmamaco
Facebook: https://www.facebook.com/cheyannecleyman/
Have a question or want to chat? Contact me here: hello@cleymansocial.media
 
Subscribe & ReviewLove this episode? Don’t forget to hit subscribe and leave a review on Apple Podcasts! Your feedback helps us reach more small business owners who need these tips.

Why Your Social Media Isn’t Converting And How Influencer Marketing Can Help

Is influencer marketing just for big companies with huge budgets? 
 
Micro-influencers often have higher engagement and stronger trust with their audience, making them a powerful tool for brand growth. The best part? You don’t need a massive budget to see real results, you just need the right strategy. 
 
Engagement matters more than follower count, and the right influencer collaboration can bring in real customers, not just likes. 
 
In this episode, I’m breaking down how micro-influencers can help your brand grow, without breaking the bank. I’ll show you how to find and work with the perfect influencers to build brand awareness, increase social media engagement, and drive sales with a smart social media strategy.
 
In this episode, you’ll learn:
 
Why micro-influencers are more valuable than big influencers for small businesses
How to find the right influencer for your brand (without wasting time on the wrong ones)
The best engagement strategies to make influencer marketing actually work 
How to approach and collaborate with influencers without sounding salesy
Simple ways to track your ROI and brand growth from influencer partnerships
A content marketing strategy that turns followers into paying customers
 
Whether you're new to influencer marketing or looking to refine your digital marketing for small businesses, this episode is packed with actionable tips to help you grow.
Hit play now and learn how to make influencer marketing work for your small business.
 
With all my support,
Chey
 
Need help creating a FREE social media strategy + set your accounts up to convert followers to customers? Download your FREE "Social Media Conversion Checklist" here: https://cleymansocialmedia.myflodesk.com/conversionchecklist
Links and Resources:
Join the "Social Growth Lab" for just $47 today! https://thecleymans.thrivecart.com/the-social-media-growth-lab-membership/
Ready to make social media work for you? Book your $97 personalized social media audit here: https://thecleymans.thrivecart.com/social-media-audit/
Follow me for more social media tips:
Instagram: https://www.instagram.com/cleymansocial.media/
      https://www.instagram.com/theenergizedmamaco
Facebook: https://www.facebook.com/cheyannecleyman/
Have a question or want to chat? Contact me here: hello@cleymansocial.media
 
Subscribe & ReviewLove this episode? Don’t forget to hit subscribe and leave a review on Apple Podcasts! Your feedback helps us reach more small business owners who need these tips.

How to Make the Algorithm Love Your Content Even With a Small Following!

If you've ever wondered why social media engagement matters or how it actually helps with business growth, this episode is for you! 
Today, we’re diving deep into social media strategy, breaking down why the social media algorithm favors engagement and how you can use it to boost your brand awareness. Whether you're a small business owner, coach, or real estate pro, these strategies will help you create a content strategy that sparks conversations and drives real results.
Here’s what you’ll learn:
Why customer engagement is the secret to building trust and increasing sales
How the social media algorithm works and why engagement boosts visibility
Simple ways to encourage more likes, shares, and comments
The power of personal storytelling and how it sets your brand apart
Actionable steps to increase audience interaction starting today
I’m sharing real-life examples, quick-win strategies, and my favorite engagement-boosting techniques. So, grab your notebook, hit play, and let’s make social media work for YOU!
 
With all my support,
Chey
 
Need help creating a FREE social media strategy + set your accounts up to convert followers to customers? Download your FREE "Social Media Conversion Checklist" here: https://cleymansocialmedia.myflodesk.com/conversionchecklist
Links and Resources:
Join the "Social Growth Lab" for just $47 today! https://thecleymans.thrivecart.com/the-social-media-growth-lab-membership/
👉 Ready to make social media work for you? Book your $97 personalized social media audit here: https://thecleymans.thrivecart.com/social-media-audit/
👉 Follow me for more social media tips:
Instagram: https://www.instagram.com/cleymansocial.media/
          https://www.instagram.com/theenergizedmamaco
Facebook: https://www.facebook.com/cheyannecleyman/
👉 Have a question or want to chat? Contact me here: hello@cleymansocial.media
 
Subscribe & ReviewLove this episode? Don’t forget to hit subscribe and leave a review on Apple Podcasts! Your feedback helps us reach more small business owners who need these tips.

Stop Fighting the Algorithm! The Smart Way to Grow Your Business in 2025

Struggling with the ever-changing social media algorithm? Feeling like your content just isn’t getting seen?
 
I get it! But instead of working against the algorithm, 2025 is all about leveraging a social media strategy that makes it work for you.
 
In this episode, I’ll break down what recent algorithm updates mean for your content, how to use engagement metrics to your advantage, and why platforms are prioritizing authentic, relatable posts more than ever. Plus, I’ll share key social media trends that will help your small business marketing thrive in 2025.
 
Here’s what you’ll learn:
How the social media algorithm actually works
The best ways to boost engagement using video marketing and short-form video content
Why consistency beats perfection in your social media strategy
Key social media trends that will keep your brand ahead
 
If social media feels like a guessing game, this episode will give you clarity and actionable steps. Grab your coffee, hit play, and let’s make social media work for you! 
With all my support,
Chey
Need help creating a strategy? Book a $97 Social Media Audit, and my team will give you tailored tips to maximize your results.
 
Links and Resources:👉 Ready to make social media work for you? Book your audit here: https://thecleymans.thrivecart.com/social-media-audit/
👉 Follow me for more social media tips:
Instagram: https://www.instagram.com/cleymansocial.media/
          https://www.instagram.com/cheyannecleyman
Facebook: https://www.facebook.com/cheyannecleyman/
👉 Have a question or want to chat? Contact me here: hello@cleymansocial.media
 
Subscribe & ReviewLove this episode? Don’t forget to hit subscribe and leave a review on Apple Podcasts! Your feedback helps us reach more small business owners who need these tips.

Too Busy for Social Media? Automate Everything With These Scheduling Tools

Ever feel like social media is taking up way too much of your time?
 
Managing posts, engaging with followers, and tracking analytics can feel like a full-time job, but the right marketing tools for small businesses can change that.
 
In this episode, I’m sharing the best social media content planning and automation tools to help you work smarter, not harder!
 
Here’s what you’ll learn:
How to automate social media posts so you’re not glued to your phone.
The top scheduling tools that make content planning easy.
Social media engagement tools to help you connect with your audience effortlessly.
The best marketing tools for small businesses to streamline your workflow.
Audience engagement strategies that actually build relationships (not just likes).
 
If you want to streamline posting, connect with your audience, and track results, hit play and make social media easier!
 
With all my support,
Chey
Need help creating a strategy? Book a $97 Social Media Audit, and my team will give you tailored tips to maximize your results.
 
Links and Resources:👉 Ready to make social media work for you? Book your audit here: https://thecleymans.thrivecart.com/social-media-audit/
👉 Follow me for more social media tips:
Instagram: https://www.instagram.com/cleymansocial.media/
          https://www.instagram.com/cheyannecleyman
Facebook: https://www.facebook.com/cheyannecleyman/
👉 Have a question or want to chat? Contact me here: hello@cleymansocial.media
Subscribe & ReviewLove this episode? Don’t forget to hit subscribe and leave a review on Apple Podcasts! Your feedback helps us reach more small business owners who need these tips.

How to Build an Engaged Online Community That Grows Your Business

Ever wish your followers would do more than just like your posts? 
 
What if they became your biggest cheerleaders, sharing your content, recommending your business, and showing up regularly because they feel like they’re part of something bigger?
 
In this episode, we’re talking all about building an online community that actually helps your business grow. No more fake followers, no more paying for likes, just real connections with people who love what you do! 
 
I’ll break down:
Why building a community matters – How it helps with brand loyalty, organic growth, and valuable customer feedback.
How to create a strong community – From defining your purpose to picking the right platform (Facebook Groups, Instagram, LinkedIn, etc.).
What to post to keep people engaged – Content ideas that make your audience feel valued and excited to participate.
How to stay consistent – Easy ways to interact with your community without spending hours online.
Pro tips for keeping your community growing – How to encourage conversations, set the right tone, and celebrate your audience.
 
By the end of this episode, you’ll have one simple step to start building your community today!
 
If you’re ready to turn your social media followers into loyal fans, hit play and let’s dive in! 
 
With all my support,Chey
Need help creating a strategy? Book a $97 Social Media Audit, and my team will give you tailored tips to maximize your results.
 
Links and Resources:👉 Ready to make social media work for you? Book your audit here: https://thecleymans.thrivecart.com/social-media-audit/
👉 Follow me for more social media tips:
Instagram: https://www.instagram.com/cleymansocial.media/
          https://www.instagram.com/cheyannecleyman
Facebook: https://www.facebook.com/cheyannecleyman/
👉 Have a question or want to chat? Contact me here: hello@cleymansocial.media
 
Subscribe & ReviewLove this episode? Don’t forget to hit subscribe and leave a review on Apple Podcasts! Your feedback helps us reach more small business owners who need these tips.