Social Media Marketing for Small Businesses - Small business marketing, Social media marketing, Social media strategy

How To Use Facebook Groups for Powerful Lead Generation and Community Building with Sarah Beisel

Struggling to get real results from your Facebook group?
You're not alone. I used to wonder if Facebook groups were even worth the effort. But then I discovered a smarter way to use them, and everything changed.
In this episode, I’m joined by Sarah Beisel, Facebook group strategist, coach, and host of the Profitable Facebook Groups podcast. Sarah helps Christian entrepreneurs turn their groups into lead-generating communities with heart, clarity, and simplicity. After starting in copywriting, she leaned into group coaching during the pandemic and has since become a go-to expert in sustainable group growth and engagement.
Sarah shares how she turned a quiet group into a powerful tool for connection, visibility, and real business growth. If you're tired of guessing how to boost audience engagement, this is for you. You’ll also hear from her how to turn passive group members into paying clients and how Facebook lead generation actually works inside a focused, active online community.
This episode is packed with the mindset shifts and strategies I wish I knew sooner. I’m not talking about chasing trends or hacks. I’m talking about simple, proven steps that work for christian entrepreneurs, coaches, service providers, and small business owners like you.
You'll learn how to build organic reach while creating a virtual community that feels real and connected. I’ll walk you through what actually matters when it comes to facebook group marketing, especially if you're serious about small business marketing and long-term authority building.
Forget the overwhelm. Let’s simplify your social media strategy and help you lead with intention. You don’t need fancy graphics or a massive ad budget. You need clarity, consistency, and a focus on authentic marketing.
If you’ve ever felt unsure about facebook content strategy or how to use an online workshop to build trust, don’t miss this one.
Tune in now. Your group has more potential than you think.
With all my support,
Chey
Join Sarah’s Facebook Community!https://sarahbeisel.com/community
5 Quiet Reasons Your Content Isn’t Converting
Discover why your content isn’t leading to clients—and what to do instead to build trust, start real conversations, and generate qualified leads.
https://kuleanaconnect.myflodesk.com/5reasons
Book a FREE connection call with us today here:
https://calendly.com/aloha-kuleanaconnect/30min
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www.kuleanaconnect.com
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High Ticket Offers Not Selling? Fix Your Content Strategy and Build Real Client Connection

Selling a high ticket service? 
In this episode, I’m breaking down why traditional content marketing doesn’t always work for high ticket offers, and what to do instead to create content that converts. 
We’ll talk about why trust building is non-negotiable for high ticket services, the three types of posts that create real client connections and drive content that converts, and how to shift from shouting into the void to a soul-centered engagement strategy. I’ll also share what I learned from helping a grief coach land clients, without changing her offer, and why relationship marketing is the secret weapon for sustainable lead generation.
If you're a coach, consultant, or creative with a high ticket service, this episode is your permission slip to stop chasing trends and start building real relationships. 
So grab a cozy drink, open that notes app, and let’s turn your content into conversations that convert.
 
With all my support,
Chey
 
5 Quiet Reasons Your Content Isn’t Converting
Discover why your content isn’t leading to clients—and what to do instead to build trust, start real conversations, and generate qualified leads.
https://kuleanaconnect.myflodesk.com/5reasons
 
Book a FREE connection call with us today here:
https://calendly.com/aloha-kuleanaconnect/30min
 
Follow me for more social media tips:
Instagram: https://www.instagram.com/kuleanaconnect
      https://www.instagram.com/theenergizedmompreneur
Facebook: https://www.facebook.com/cheyannecleyman/
Have a question or want to chat? 
Contact me here: aloha@kuleanaconnect.com
www.kuleanaconnect.com
 
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Why Social Media Engagement Alone Isn’t Leading To Sales (And How To Fix It With This Trust Building and Nurturing Leads Strategy)

Are you posting consistently, getting solid views on your content, and showing up like you mean business but your DMs are still quiet? Are you doing everything you were told would work, yet the results just aren’t showing up?
In this episode, I’m setting the record straight on the belief that more views automatically lead to more clients. It’s not about going viral, it’s about being valuable. We’ll unpack the missing piece most business owners overlook: real social media engagement and relationship marketing that actually converts.
You’ll learn why your content might be getting views but not conversions and exactly how to fix it. I’ll share the most overlooked engagement strategy that builds trust and drives sales, plus how to shift from just being visible to creating real client connection. You’ll also get a simple weekly challenge to boost business engagement, start nurturing leads, and build meaningful online relationships that fuel real small business growth.
If you're done yelling into the void and ready to build a business rooted in trust building and true connection, this one’s for you. 
Hit play now and let’s turn your content into connection and your followers into clients.
With all my support,
Chey
 
5 Quiet Reasons Your Content Isn’t Converting
Discover why your content isn’t leading to clients—and what to do instead to build trust, start real conversations, and generate qualified leads.
https://kuleanaconnect.myflodesk.com/5reasons
 
Book a FREE connection call with us today here:
https://calendly.com/aloha-kuleanaconnect/30min
 
Follow me for more social media tips:
Instagram: https://www.instagram.com/kuleanaconnect
                 https://www.instagram.com/theenergizedmompreneur
Facebook: https://www.facebook.com/cheyannecleyman/
Have a question or want to chat? 
Contact me here: Aloha@kuleanaconnect.com
www.kuleanaconnect.com
 
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Love this episode? 
Don’t forget to hit subscribe and leave a review on Apple Podcasts! Your feedback helps us reach more small business owners who need these tips

Struggling with Social Media Engagement? Here’s How Relationship Marketing and Real Connections Yield Better Lead Generation Results

You’re posting consistently, showing up in stories, maybe even trying the latest Reels trends. But still, nothing. No DMs, no sales, no real conversations. Just silence.
In this episode, I’m sharing what most marketing experts rarely talk about: why great posts alone don’t lead to conversions and what your strategy might be missing. We’ll unpack the importance of proactive engagement and having a real plan for relationship marketing.
If you’re a service-based business or high-trust brand, this is your turning point. Because visibility without connection is just noise.
You’ll learn why social media engagement is more than just likes and shares and how to make it truly meaningful. We’ll dive into how to turn your online presence into a powerful lead-generating machine, what content that converts really looks like (and why most entrepreneurs miss the mark), and how to stop chasing vanity metrics in favor of strategies that drive real small business growth. Most importantly, you’ll discover how to build real connections and trust with your audience without feeling salesy or burning out.
We’ll walk through a new way to show up online. One that’s rooted in trust, strategy, and actual results. You don’t need to go viral. You need a plan that turns followers into buyers and content into conversations.
So if you're ready to trade burnout for aligned lead generation, hit play. This might just change how you do business on social.
With all my support,
Chey
 
5 Quiet Reasons Your Content Isn’t Converting
Discover why your content isn’t leading to clients—and what to do instead to build trust, start real conversations, and generate qualified leads.
https://kuleanaconnect.myflodesk.com/5reasons
 
Book a FREE connection call with us today here:
https://calendly.com/aloha-kuleanaconnect/30min
 
Follow me for more social media tips:
Instagram: https://www.instagram.com/kuleanaconnect
      https://www.instagram.com/theenergizedmompreneur
Facebook: https://www.facebook.com/cheyannecleyman/
Have a question or want to chat? 
Contact me here: Aloha@kuleanaconnect.com
Www.kuleanaconnect.com
 
Subscribe & Review
Love this episode? 
Don’t forget to hit subscribe and leave a review on Apple Podcasts! Your feedback helps us reach more small business owners who need these tips

Getting Likes But No Leads? The Only Real Engagement Strategy That Turns Social Media Engagement Into Content Conversion

Does your content get seen but never seem to connect? You’re posting, you’re showing up, you’re even trying Reels… but no DMs, no sales, no real conversations.
In this episode, I’m sharing the truth that most marketing experts don’t talk about. Creating more content doesn't automatically mean you'll get more clients. The real issue? Most entrepreneurs are showing up without an intentional engagement strategy and that’s exactly why their content isn’t converting. And if you’re a service-based business or a high-trust brand, this is everything.
You’ll learn what social media engagement really means (it’s more than just likes), why client engagement is the new marketing currency, and how to build real relationships without feeling salesy. We’ll talk about the surprising role of organic reach, how to stop chasing vanity metrics, and what it takes to create content that converts. Plus, we’ll talk about how to use relationship marketing and intentional engagement to turn your profile from a content library into a conversion machine. And the best part? It won’t drain your energy or require you to be online 24/7.
So if you’re ready for a digital marketing strategy that’s rooted in connection and actually gets results, this episode is the right one for you! 
Hit play and find a better way to connect, convert, and grow your small business.
With all my support,
Chey
 
5 Quiet Reasons Your Content Isn’t Converting
Discover why your content isn’t leading to clients—and what to do instead to build trust, start real conversations, and generate qualified leads.
https://kuleanaconnect.myflodesk.com/5reasons
 
Book a FREE connection call with us today here:
https://calendly.com/aloha-kuleanaconnect/30min
 
Follow me for more social media tips:
Instagram: https://www.instagram.com/kuleanaconnect
      https://www.instagram.com/theenergizedmompreneur
Facebook: https://www.facebook.com/cheyannecleyman/
Have a question or want to chat? 
Contact me here: Aloha@kuleanaconnect.com
Www.kuleanaconnect.com
 
Subscribe & Review
Love this episode? 
Don’t forget to hit subscribe and leave a review on Apple Podcasts! Your feedback helps us reach more small business owners who need these tips
 

6 Simple Social Media Engagement Tips That Build Incredible Relationship Marketing and Builds True Social Media Connection

Are you posting your heart out on social media but still hearing crickets? You’re not alone and no, it’s not that your content “just isn’t good enough.” The truth? Content alone doesn’t convert anymore. Not in 2025. Not in a saturated feed. Not without connection.
In this heart-to-heart episode of Social Media Marketing for Small Businesses, I’m sharing the one strategy that changed the game for me and my clients: relationship marketing. Spoiler: it’s not about more reels, fancy captions, or shouting louder for the algorithm. It’s about creating a real social media connection and building trust through an intentional engagement strategy.
You’ll learn why content without connection won’t convert, even if it’s gorgeous, and what actually works when it comes to content that converts. I’ll show you how to boost your engagement rate without paid ads, share real examples of DMs and comments that led to sales, and reveal the power of social media conversation starters that genuinely spark interest. You’ll also discover why small business social media success isn’t just about posting, but about building real relationships. With just 15 minutes a day, you can create meaningful social media engagement that drives results and flips those dry DMs into booked clients.
So if you’re ready to ditch the “post and pray” approach and finally start connecting with the people who need you most, hit play. 
Let’s make social media social again. 
With all my support,
Chey
 
5 Quiet Reasons Your Content Isn’t Converting
Discover why your content isn’t leading to clients—and what to do instead to build trust, start real conversations, and generate qualified leads.
https://kuleanaconnect.myflodesk.com/5reasons
 
Book a FREE connection call with us today here:
https://calendly.com/aloha-kuleanaconnect/30min
 
Follow me for more social media tips:
Instagram: https://www.instagram.com/kuleanaconnect
      https://www.instagram.com/theenergizedmompreneur
Facebook: https://www.facebook.com/cheyannecleyman/
Have a question or want to chat? 
Contact me here: Aloha@kuleanaconnect.com
Www.kuleanaconnect.com
 
Subscribe & Review
Love this episode? 
Don’t forget to hit subscribe and leave a review on Apple Podcasts! Your feedback helps us reach more small business owners who need these tips

Struggling with Local Marketing? Here’s How to use Facebook Groups to Boost Organic Reach

Facebook groups are one of the best-kept secrets in local marketing and small business marketing. They’re not just for casual chats, they’re for building real connections, boosting social media engagement, and turning followers into paying clients.
In this episode, I’m giving you the ultimate warm-up before we bring on my expert guest in a few weeks because today, we’re diving into how to actually grow your business using Facebook groups the right way. Not spammy. Not salesy. Just smart, service-led social media engagement.
I’m breaking down exactly why Facebook groups are a gold mine for local businesses and how the Facebook algorithm actually works in your favor when you use them right. You’ll learn how to find the best Facebook groups for business, the kind of engagement posts that build real trust, and how to follow Facebook group rules while still promoting your business like a pro. 
I’ll also share tips to increase your organic reach without spending a dime, plus the 4-step engagement strategy we use at Kuleana Connect to turn group members into actual clients. And because I’m all about keeping it practical, I’ve got easy post ideas, DM tips, and the exact way to move from connection to conversion without ever feeling pushy.
So if marketing with Facebook groups has ever felt confusing or overwhelming, this episode will feel like a breath of fresh air. 
Hit play and let’s turn Facebook into your best free marketing tool!
 
With all my support,
Chey
 
5 Quiet Reasons Your Content Isn’t Converting
Discover why your content isn’t leading to clients—and what to do instead to build trust, start real conversations, and generate qualified leads.
https://kuleanaconnect.myflodesk.com/5reasons
 
Book a FREE connection call with us today here:
https://calendly.com/aloha-kuleanaconnect/30min
 
Follow me for more social media tips:
Instagram: https://www.instagram.com/kuleanaconnect
      https://www.instagram.com/theenergizedmompreneur
Facebook: https://www.facebook.com/cheyannecleyman/
Have a question or want to chat? 
Contact me here: Aloha@kuleanaconnect.com
Www.kuleanaconnect.com
 
Subscribe & Review
Love this episode? 
Don’t forget to hit subscribe and leave a review on Apple Podcasts! Your feedback helps us reach more small business owners who need these tips

Facing Small Business Social Media Burnout? Discover 7 Ways to Simplify Content Scheduling with these Social Media Tools

Managing social media does not have to take over your life. With the right systems, content scheduling, and smart tools, you can finally make space to focus on the parts of your business you love most.
In this episode of Social Media Marketing for Small Business, I am sharing my go-to social media tools that save hours every week without sacrificing connection or results. You’ll learn the importance of social media scheduling to stay consistent without being online 24/7, plus discover the best free and paid scheduling tools for social media, including a few hidden gems. 
I’ll show you how the Canva Content Planner can simplify your content scheduling and why strong content planning makes your brand look more professional and less stressed. We will also talk about how to use social media engagement tools to build real relationships and track results with social media analytics tools. You will also learn how to design high-quality posts with easy content creation apps and edit videos with beginner-friendly video editing apps.
I’ll also walk you through how we use tools like Sprout Social, Canva, and Trello every day at Kuleana Connect to keep our clients' social media strategies organized and efficient.
If you want to improve your small business social media strategy with simple, proven methods, this episode is for you.
Listen now and learn how to take control of your social media, instead of letting it control you.
 
With all my support,
Chey
 
Struggling to Get Clients from Social Media? Start More Conversations with Ease with our free Engagement scripts. Download here: https://kuleanaconnect.myflodesk.com/scripts
Follow me for more social media tips:
Instagram: https://www.instagram.com/kuleanaconnect
      https://www.instagram.com/theenergizedmompreneur
Facebook: https://www.facebook.com/cheyannecleyman/
Have a question or want to chat? 
Contact me here: Aloha@kuleanaconnect.com
Www.kuleanaconnect.com
 
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Love this episode? 
Don’t forget to hit subscribe and leave a review on Apple Podcasts! Your feedback helps us reach more small business owners who need these tips

How to Boost Content Visibility and Audience Interaction in Just 10 Minutes a Day

Feel like you're always posting but still not getting much social media engagement?
A lot of people think the solution is to post more often. But here’s the thing… that’s not always true.
In this episode, I’m sharing simple, real-world engagement strategies that help you increase your post engagement and build meaningful social media interaction without creating extra content. Whether you're just getting started with small business social media or you've been at it for a while, these tips are easy to implement and actually work.
I’m breaking down practical engagement strategies to help you increase social media engagement without posting more. You’ll learn how 10 minutes of interaction before and after you post can boost content visibility, why responding to comments matters, and how to use Stories for better social media interaction. I’ll also cover starting genuine DMs, showing up in groups to support your small business social media efforts, and turning everyday audience interaction into sales.
This isn’t about doing more, it’s about doing what works. Tune in and take the pressure off your social media marketing strategy while still getting better results.
Let’s make your social media engagement more intentional and less overwhelming.
With all my support,
Chey
Struggling to Get Clients from Social Media? Start More Conversations with Ease with our free Engagement scripts.
Download here: https://kuleanaconnect.myflodesk.com/scripts 
Links and Resources:
Ready to make your social media work for you? Book your $97 personalized social media audit here: https://thecleymans.thrivecart.com/social-media-audit/ 
Follow me for more social media tips:
Instagram: https://www.instagram.com/kuleanaconnect https://www.instagram.com/theenergizedmompreneur Facebook:
https://www.facebook.com/cheyannecleyman/ 
Have a question or want to chat? Contact me here: Aloha@kuleanaconnect.comWww.kuleanaconnect.com Subscribe & Review
Love this episode? Don’t forget to hit subscribe and leave a review on Apple Podcasts! Your feedback helps us reach more small business owners who need these tips
 

Algorithm Updates Got Your Social Media Engagement Down? 10 Social Media Marketing Strategies To Increase Engagement

If you've noticed a drop in likes, comments, or reach lately, you're not the only one. A lot of small business owners are seeing the same thing and wondering what changed. The truth is, social media platforms have shifted how content gets seen, and what used to work isn’t always cutting it anymore.
In this episode, I’m talking about why your social media engagement might be down and what you can do to turn it around.
We’re diving into what’s really going on with the social media algorithm right now, especially with all the recent algorithm updates. If you're just getting started with small business social media or you've been showing up online for years, this episode shares clear steps to help you shift your social media strategy so it actually works in 2025.
I’ll walk you through what’s changed with the algorithm, how to use a strong call to action to get more audience interaction, and why consistency alone won’t cut it anymore. You’ll learn when to post, how to respond to comments in a way that boosts reach, and simple ways to refresh your content. I’ll also explain why showing up as a real person matters more than ever, and how to increase engagement with small and daily actions. These are realistic, tested engagement strategies you can use right now!
If you’ve been frustrated with your engagement lately, don’t stress. This episode is full of practical tips you can start using today. 
Let’s get your social media working with you again.
 
With all my support,
Chey
 
Need help creating a FREE social media strategy + set your accounts up to convert followers to customers? Download your FREE "Social Media Conversion Checklist" here: https://cleymansocialmedia.myflodesk.com/conversionchecklist
Links and Resources:
Join the "Social Growth Lab" for just $97 today! https://thecleymans.thrivecart.com/the-social-media-growth-lab-membership/
Ready to make social media work for you? Book your $97 personalized social media audit here: https://thecleymans.thrivecart.com/social-media-audit/
Follow me for more social media tips:
Instagram: https://www.instagram.com/cleymansocial.media/
      https://www.instagram.com/theenergizedmamaco
Facebook: https://www.facebook.com/cheyannecleyman/
Have a question or want to chat? Contact me here: hello@cleymansocial.media
 
Subscribe & ReviewLove this episode? Don’t forget to hit subscribe and leave a review on Apple Podcasts! Your feedback helps us reach more small business owners who need these tips